EXECUTIVE BRIEF / NOVEMBER 2026
Agentic commerce.
The decision in brief.
For CEOs, CTOs and ecommerce leaders evaluating how to prepare their stores for AI-assisted shopping.
01 / WHY IT MATTERS
A new route to your customers.
AI tools can influence which products people discover and consider. As agent-mediated journeys develop, stores need useful product data, supported commerce interfaces and explicit controls.
McKinsey’s 2030 forecast for global consumer-goods commerce orchestrated by agents. Excludes services and B2B.
McKinsey · October 2025 ↗Growth in AI-referred U.S. retail visits, September 2026 versus a year earlier. People clicking links, not autonomous orders.
Adobe · October 2026 ↗These signals justify examining the opportunity. Your business case still depends on your customers, platform and selected use cases.
02 / WHAT THE WORK INVOLVES
Several layers need to stay aligned.
- Product and discovery: consistent information about variants, pricing, availability and policies.
- Commerce interfaces: capabilities for the journeys you choose to support, using the relevant protocols and platform features.
- Permission and control: identity, authorized actions, payment boundaries and reliable error handling.
- Compatibility: ongoing review of specification, platform and catalogue changes.
We build on your existing capabilities. Not every store needs every protocol or a custom integration for each one.
03 / WHAT AITHOS PROVIDES
A roadmap, implementation and ongoing care.
Readiness findings, priorities, a defined scope and acceptance criteria.
Agreed integrations, validation evidence and technical documentation, alongside your team.
Relevant change reviews, updates, revalidation and clear issue ownership within the agreed scope.
We commit to the agreed work and evidence. Rankings, recommendations and sales outcomes cannot be guaranteed.
04 / THE FIRST DECISION
Agree what is worth assessing.
A focused initial conversation should establish:
- Your store URL, platform and existing integrations.
- The customer journey or commerce capability you want to support.
- Your business and technical owners, constraints and priorities.
- The evidence needed to justify the next phase.
05 / WHO YOU’LL WORK WITH
Direct access to the founders.
Mathieu Colla is an expert in agentic protocols and a contributor to A2A. Parviz Abduvahobov brings a background in strategy and innovation. Both are co-founders of Aithos.
Our Agent-Ready Index and its published methodology provide a starting point for reviewing public readiness signals.
mathieu@aithos.fr ↗